OVERVIEW Create a conceptual photographic series of 6-8 images, responding to the theme of "Heightened Reality” or "A Moment of Joy”. Theme will be determined by your Creative Director! This brief challenges you to think about how you can use photography to see life differently into a world of heightened reality. You’re encouraged to think outside of the box and think of unique ways to capture this feeling. We’re looking for a thoughtful visual narrative. Think about how form, lighting, colour, angles, subject, movement or space can be used to transform the ordinary to extraordinary. Focus on using techniques that help you elevate your images. The images must be cohesive and work together as a series, but we also want each individual image to shine in its own right. These could be used as standalone images for community activities, as a postcard series, or for events. SCOPE The selected creator will be responsible for: - Creating a shoot concept that responds the the brief’s theme. - Creating a mini treatment doc (delivered as a PDF); more details below. - Shooting your project. - Retouching final images (6-8 total) and delivering them. The final selected and retouched images will be delivered as full sized Hi-res TIFFs & JPGs in CMYK, RGB and sRGB formats. Images can be shot in portrait or landscape and we would like them delivered in vertical crops of 2x3, 4x5, 1x1 and 9x16. Keep this in mind when shooting. The mini treatment doc (PDF) should include: - A short about/artist bio. - An overview of your approach and ideas in response to the brief’s theme. - A visual moodboard/visual references. - Your lighting approach (this can be in studio, natural light, a lamp at home or whatever is accessible to you). - Any specific thoughts or techniques you’d like to use with your editing to push the concept. - Any other key information that makes clear your idea and how you’ll create your series. - *Please note this doesn’t need to be extensive. You can use bullet points and imagery to help explain. Please keep in mind the purpose of the treatment is for us to understand how you plan to action the shoot! THEME & DIRECTION If you're working with Justin Bettman, the theme is: Heightened Reality. Keep it conceptual, cohesive and unexpected. If you're working with Christina Poku or Aaron Bernstein, the theme is: A Moment of Joy. Keep it conceptual, cohesive and unexpected. PROCESS/TIMELINE - Project kickoff call - Create and send treatment in for review - Feedback on treatment - Shoot - Send in options for approval of selects - Retouching selects - R1 feedback on retouched images - R2 feedback if further retouching needed - Any final revisions & asset delivery BUDGET $1500 - This includes all creative work, file exports, revisions, and communication. Payment will be made upon final delivery of approved assets. HUMAN-MADE CREATIVITY We love seeing original, human-made creativity shine through in all commissioned work created with Adobe tools. While generative AI can be a helpful part of the creative process, it should only play a supporting role—unless the project brief specifically says otherwise. All AI-assisted elements must be transparently disclosed. CREATIVE DIRECTOR Apply to this project for an opportunity to work with one of our Creative Directors! - Justin Bettman @justinbettman - Aaron Bernstein @hungry.boy - Christina Poku @christinapoku

OVERVIEW We’re looking for a freelance graphic designer or illustrator to create a set of visual assets for the Adobe Creative Apprenticeship Programme. The visual identity & language of these assets should be inspired by the thing that gets us out of bed in the morning—the creative spark. This project invites you to interpret your own creative spark and translate it into a cohesive set of visual assets. We’re looking for something personal and expressive. Work that pays homage to what inspires your own creativity and inspiration, while resonating with a new generation of emerging creatives. The end goal is to create visual assets that feel energising, human, and inspiring to encourage other programme participants to connect with their own unique creativity. PROJECT SCOPE The selected creator will be responsible for: - Brainstorming and researching for the illustrative or design approach - Designing a visual identity & language for the following assets: - An illustrated Adobe A asset - A set of 3 digital assets / illustrations to accompany the A. These could be used in several placements and activities, such as digital stickers and emojis on the Creative Apprenticeship Discord server / in presentations, etc. - A poster design with print-ready artwork, following the theme “Creative Spark”. **Note: These assets should all use the same design approach, visual language and illustrative style (if applicable). This should be treated like a brand identity for Adobe that captures “The Creative Spark.”* - Providing initial concepts for review (these can be written, sketches, or presented in a deck, as long as the visual language and direction are clear). - Conducting 1-2 rounds of revisions based on feedback. - Communicating clearly with stakeholders to ensure alignment. - Delivering final assets in required formats/sizes. TARGET AUDIENCE Our target audience consists of students and the next generation of creative professionals! They are aspiring graphic designers, illustrators, photographers, videographers, creative directors, animators, etc. THEME & DIRECTION The central theme for this project is The Creative Spark, AKA, that personal moment that ignites your creativity. This spark might be a feeling, a ritual, a memory, an observation, a sound, a place. There isn’t one “correct” interpretation. We encourage designers to explore what their creative spark looks like to them and express it visually in a way that feels authentic and personal. This could be abstract or literal, playful or reflective, bold or subtle, just make sure that it feels intentional and thoughtful. The concepts for your interpretation of this brief should be justified and well thought-out. Visually, we’re looking for work that feels: - Expressive and human - Energetic, optimistic and inspiring - Rooted in storytelling and personal perspective - Designed with a clear point of view While the deliverables should feel cohesive as a set, we’re excited to see unique interpretations and unexpected ideas, since everyone finds their creative spark in different places. The kind of work that captures the feeling of why we create in the first place. The designer (AKA you) should feel empowered to bring their own creative voice and experiences to the project. GUIDELINES While you have creative freedom with this project, we do have a few important guidelines – - No profanity or inappropriate content. - The final deliverable should have a cohesive design/direction and not feel mismatched. - Use colours that feel bright, bold, and optimistic. IDEAL TIMELINE - Project kickoff call - Send initial concept directions for review - Send the first draft - Final revisions and delivery deadline ** Note: Dates will be determined in the KO call once a candidate is selected. ------------------------------------------------------------------------------------------------ BUDGET: $1000 – This includes all creative work, file exports, revisions, and communication. Payment will be made upon final delivery of approved assets. HUMAN-MADE CREATIVITY We love seeing original, human-made creativity shine through in all commissioned work created with Adobe tools. While generative AI can be a helpful part of the creative process, it should only play a supporting role—unless the project brief specifically says otherwise. All AI-assisted elements must be transparently disclosed. CREATIVE DIRECTOR Apply to this project for an opportunity to work with Morgan Hastie (@thelogolassie)!

Project Overview: We’re launching a monthly Photoshop (Beta) splash screen spotlight and we want to invite members of the Photoshop community to submit artwork to be featured for about one month at a time. The artist (you!) will also have the chance to be featured on Adobe's social channels. The splash screen is the first thing users see when they launch Photoshop, so it’s a high visibility placement. This allows us to celebrate your work while also providing fresh content for the Photoshop (Beta) app splash screen. Submissions for splash screen consideration should follow the guidelines below. Images should: -Be your original creation (own or have rights to everything in the image). -Represent the core value prop of Photoshop which is to empower people to be able to create anything they can imagine – illustrate the depth and breadth of what’s possible with Photoshop – this means images should be a combination of photos and graphics that are composited together using layers resulting in an image uniquely done in Photoshop. -Images should inspire users, by being high quality, professional level outputs. -Appeal to a global audience. Avoid anything that is too narrow or with distinct regional meaning which may be confusing or alienating to people. -Avoid topics or content that may have or imply negative connotations to a subset of users. -No text or copy in the image. IMPORTANT --- Images can be made using generative AI or AI sparingly, but should be 80%+ an original asset. Ultimately we want to be able to showcase images that we can confidently say are people's original creations created using Photoshop, and not completely created using AI. Target Audience: Seasoned creative professionals, tech forward, engaged photoshop users, pp and coming creative professionals Required deliverable from artist: -1500 × 666 PNG (plus layered PSD optional but recommended for safe edits) -Filename: FirstLast-Title.png -No text, no logos, globally appropriate, no sensitive/negative topics -Original work only; AI allowed sparingly (creator confirms 80%+ original assets + discloses use)

Overview: We’re commissioning creators to design a small swag item using Adobe Firefly as part of their creative process. Applicants can choose between designing 1 coaster and 1 bookmark. This project celebrates experimentation, playful design and the creative potential of AI-assisted workflows! Theme: Think bold, fun, highly visual designs that feel vibrant, expressive and contemporary. The final outcome should showcase your artistic identity - your personal design style is the heart of this commission! Adobe Firefly should be used as a tool for exploration, not replacement. Audience: Next Gen students, young creatives, and design-forward audiences who appreciate unique, art-driven merch. Requirements: - Design 1 coaster and 1 bookmark using Adobe tools to create the final artwork. - Coaster: * Standard Size: 4x4 inches (10×10cm) * Can be either square or round design - Bookmark: * The most popular and versatile size typically ranges from 2x6 inches (51×152 mm) to 2x8 inches (51×203mm). - Integrate Adobe Firefly (FF) for at least one part of your creative process. Firefly can be used to: * Extend or modify photography backgrounds * Generate patterns, textures, or surrealist decorative elements * Experiment with alternative colourways, styles, or material textures - Include an artist callout with your social handle so we can feature you! - Images need to be a minimum of 300dpi (resolution) - Final artwork should be submitted in AI, PDF, or high-res PNG format. - Include any relevant font files used. - Clearly indicate where and how Firefly was used. Mockups: To help develop professional presentation skills, please also provide mockups of your design: - Place your artwork on a bookmark and coaster mockup, depending on your chosen format. - These mockups should show how the design would look on a real product. - This is great practice for communicating ideas to clients and is a required part of your submission! We love seeing original, human-made creativity shine through all commissioned works created with Adobe tools. FF should enhance your style, not replace it. Your unique artistic voice should be front and center!