“Behance has turned into way more than just a portfolio,” shares Martunis, founder and creative director at Indonesia-based  agency Creavora. “It became one of our most powerful platforms for visibility, connection, and growth. Some of our best long-term clients first found us there. All it took was one project to spark something bigger.”

When Creavora was founded in 2019, the team was focused on creating digital design resources including templates, fonts, presentations, and mock ups. In 2021, they noticed a shift in demand: “Many of our customers started reaching out for custom design services.”

MIYAKO® Brand Identity by Creavora and Martunis

How Creavora Uses Behance to Grow Their Business

The Creavora team signed up for Behance five years ago, initially to look for inspiration. As they transitioned into custom design work, they began uploading their work to the platform. 

“We realized if we wanted people to trust us with their brands, we needed to start showing what we could actually do,” recalls Martunis. “The response was beyond what we expected. Little by little, new clients found us through our work, and that’s been such a rewarding journey.”

LOST SOCIETY® Streetwear Brand Identity by Creavora and Martunis

By building in depth case studies, the team has successfully expanded their business internationally, working with new clients from the US, UK, Qatar, Turkey, Australia, and beyond. Many of their clients have returned to hire them for additional projects. 

“Behance feels less like a 'platform' and more like a creative community, so when clients reach out, they’re usually already aligned with our style and approach,” says Martunis. “That makes conversations feel smoother and the collaborations more exciting.”

BREWALA® Brand Identity by Creavora and Martunis

How to Create a Behance Project That Gets You Hired

In the last year alone, Creavora completed 43 client projects through Behance. One recent project that has helped them attract new clients is the identity design work they completed for skincare brand SOREIA. 

“SOREIA helped us attract skincare and beauty brands that value clarity, softness, and premium presentation,” says Martunis. “Some clients mentioned how much they loved the presence of the brand and every attention to detail.” 

SOREIA® Branding & Packaging by Creavora, Logga Studio, Khalik Putra, Martunis, and harist mulia

We asked Martunis for his top tips for creating Behance projects that attract new clients. 

1. Make a Strong Visual Impression

First impressions matter. The Creavora team starts each project with a “strong and eye-catching opener” to capture the attention of the audience. They also take special care to maintain polish and visual cohesion throughout the project: "We always use clean, professional mockups that match the brand’s vibe and maintain consistency in colors, fonts, and layout. It shows professionalism and builds trust.” 

For SOREIA, the team created mock ups that reflected the brand’s luxurious and minimalist essence, paying careful attention to lighting, texture, and details to make the entire presentation feel cohesive and calm.

SOREIA® Branding & Packaging  by Creavora, Logga Studio, Khalik Putra, Martunis, and harist mulia

2. Build Your Narrative 

A strong Behance project does more than showcase beautiful visuals — it tells a story that clients can follow and connect with. “Just like a good story, a project should flow smoothly from start to finish, with a clear beginning, middle, and end,” advises Martunis. 

When creating the case study for SOREIA, the team structured the project like a narrative: “First, we started with the brand idea and direction, followed by logo development, color and typography choices, and finally a series of packaging mockups to show the design come to life.” 

This step-by-step structure helps potential clients understand not only the final outcome but also the thought process behind it—making it easier for them to see if your creative approach aligns with their needs.

SOREIA® Branding & Packaging  by Creavora, Logga Studio, Khalik Putra, Martunis, and harist mulia

3. Make It Yours

Your Behance project is an opportunity to showcase your creative identity. Use it to showcase your unique skills, thinking, and problem-solving abilities. “Show your process, your thinking, and how you solve the problem. Clients love seeing how you work, not just the final product,” adds Martunis. 

Include sketches, alternate directions, or notes on why you made certain choices. In the end, clients don’t just hire you for the work you’ve done, they hire you for the way you see the world.

SOREIA® Branding & Packaging  by Creavora, Logga Studio, Khalik Putra, Martunis, and harist mulia 

4. Promote Your Work 

After putting all the time and effort into crafting a polished Behance project, it’s time to get your work seen. “Once your project is live, don’t let it just sit there. Share it on LinkedIn, Instagram, or wherever your ideal clients hang out,” says Martunis. 

The Creavora team leverages Project Boost to get their work in front of clients who are actively hiring on Behance. They also shared the project to Instagram and Pinterest for additional visibility: “Even a short behind-the-scenes video or carousel post can drive traffic back to your Behance account.”

Learn more about how to promote your work with Project Boost. 

NORDE - Branding & Packaging Design by Creavora and Martunis

For Creavora, Behance has evolved from source of inspiration to a portfolio and ultimately, to a pipeline driving new business. By crafting thoughtful case studies, the team is attracting new clients who value their creative vision, proving that a Behance project can do more than get attention—it can get you hired.

See more work by Creavora and hire them for freelance projects on Behance.