OVERVIEW Create a conceptual photographic series of 6-8 images, responding to the theme of "Heightened Reality” or "A Moment of Joy”. Theme will be determined by your Creative Director! This brief challenges you to think about how you can use photography to see life differently into a world of heightened reality. You’re encouraged to think outside of the box and think of unique ways to capture this feeling. We’re looking for a thoughtful visual narrative. Think about how form, lighting, colour, angles, subject, movement or space can be used to transform the ordinary to extraordinary. Focus on using techniques that help you elevate your images. The images must be cohesive and work together as a series, but we also want each individual image to shine in its own right. These could be used as standalone images for community activities, as a postcard series, or for events. SCOPE The selected creator will be responsible for: - Creating a shoot concept that responds the the brief’s theme. - Creating a mini treatment doc (delivered as a PDF); more details below. - Shooting your project. - Retouching final images (6-8 total) and delivering them. The final selected and retouched images will be delivered as full sized Hi-res TIFFs & JPGs in CMYK, RGB and sRGB formats. Images can be shot in portrait or landscape and we would like them delivered in vertical crops of 2x3, 4x5, 1x1 and 9x16. Keep this in mind when shooting. The mini treatment doc (PDF) should include: - A short about/artist bio. - An overview of your approach and ideas in response to the brief’s theme. - A visual moodboard/visual references. - Your lighting approach (this can be in studio, natural light, a lamp at home or whatever is accessible to you). - Any specific thoughts or techniques you’d like to use with your editing to push the concept. - Any other key information that makes clear your idea and how you’ll create your series. - *Please note this doesn’t need to be extensive. You can use bullet points and imagery to help explain. Please keep in mind the purpose of the treatment is for us to understand how you plan to action the shoot! THEME & DIRECTION If you're working with Justin Bettman, the theme is: Heightened Reality. Keep it conceptual, cohesive and unexpected. If you're working with Christina Poku or Aaron Bernstein, the theme is: A Moment of Joy. Keep it conceptual, cohesive and unexpected. PROCESS/TIMELINE - Project kickoff call - Create and send treatment in for review - Feedback on treatment - Shoot - Send in options for approval of selects - Retouching selects - R1 feedback on retouched images - R2 feedback if further retouching needed - Any final revisions & asset delivery BUDGET $1500 - This includes all creative work, file exports, revisions, and communication. Payment will be made upon final delivery of approved assets. HUMAN-MADE CREATIVITY We love seeing original, human-made creativity shine through in all commissioned work created with Adobe tools. While generative AI can be a helpful part of the creative process, it should only play a supporting role—unless the project brief specifically says otherwise. All AI-assisted elements must be transparently disclosed. CREATIVE DIRECTOR Apply to this project for an opportunity to work with one of our Creative Directors! - Justin Bettman @justinbettman - Aaron Bernstein @hungry.boy - Christina Poku @christinapoku

Overview: We’re commissioning creators to design a small swag item using Adobe Firefly as part of their creative process. Applicants can choose between designing 1 coaster and 1 bookmark. This project celebrates experimentation, playful design and the creative potential of AI-assisted workflows! Theme: Think bold, fun, highly visual designs that feel vibrant, expressive and contemporary. The final outcome should showcase your artistic identity - your personal design style is the heart of this commission! Adobe Firefly should be used as a tool for exploration, not replacement. Audience: Next Gen students, young creatives, and design-forward audiences who appreciate unique, art-driven merch. Requirements: - Design 1 coaster and 1 bookmark using Adobe tools to create the final artwork. - Coaster: * Standard Size: 4x4 inches (10×10cm) * Can be either square or round design - Bookmark: * The most popular and versatile size typically ranges from 2x6 inches (51×152 mm) to 2x8 inches (51×203mm). - Integrate Adobe Firefly (FF) for at least one part of your creative process. Firefly can be used to: * Extend or modify photography backgrounds * Generate patterns, textures, or surrealist decorative elements * Experiment with alternative colourways, styles, or material textures - Include an artist callout with your social handle so we can feature you! - Images need to be a minimum of 300dpi (resolution) - Final artwork should be submitted in AI, PDF, or high-res PNG format. - Include any relevant font files used. - Clearly indicate where and how Firefly was used. Mockups: To help develop professional presentation skills, please also provide mockups of your design: - Place your artwork on a bookmark and coaster mockup, depending on your chosen format. - These mockups should show how the design would look on a real product. - This is great practice for communicating ideas to clients and is a required part of your submission! We love seeing original, human-made creativity shine through all commissioned works created with Adobe tools. FF should enhance your style, not replace it. Your unique artistic voice should be front and center!