For our 2025/26 season, Ballet BC invites you to experience a choreography of form and function—both on stage and on the page. Just as our dancers push the boundaries of human movement, leaping between line and curve, our new custom typeface stretches and compresses to follow every arabesque and attitude. It’s a design as disciplined and dynamic as the ballet itself.
Wide, low proportions give the letters a sense of forward momentum—an echo of the balletic pas de deux, where each movement propels the next. Tight sidebearings and interlocking strokes create a continuous visual flow, just as our choreography weaves individual bodies into a cohesive ensemble. Negative spaces—those rectangular apertures in the “I” and “F,” the slanted rhombus buried in the “N”—play off the solid forms, punctuating moments of stillness amid motion.
